Covid-19 has made many businesses drawn in and transition into most online entities and the real estate market isn’t any different. Those that couldn’t or didn’t make a jump onto the online bandwagon, found their audiences diminish or completely dissipate. Do all businesses now require a mandatory web presence across the industry? Is it possible for someone investing in real estate to want to buy a house on a website? How can a realtor showcase house in its entire glory in pictures? How can you create the experience for a potential buyer that a walk-through would?
There is a way it is possible through Virtual tour Real Estate.
Virtual reality is growing every year in the gaming world. Nearly 11% of U.S. adults own some kind of virtual reality (VR) hardware or software. The same technology is increasingly being used in the real estate industry. The ability to move with technological evolutions and the need to create inter-connectivity in pandemic-influenced times has already impacted the sector in terms of how customers access and view properties that pique their interest.
Homebuyers have now transitioned easily towards the World Wide Web as a standard resource for property purchases and rentals. 95% of customers search for real estate online, and 51% of online searchers have made a purchase on home via the internet, according to National Association of Realtors research.
Virtual Reality tours, also called 3D tours or 3D walkthroughs, permit potential buyers to digitally tour a for-sale home. Customers can choose the parts of the house they want to look at and from different perspectives.
Projected Boosts in Real Estate VR Tours
The innovative real estate professionals have now begun to offer unique virtual reality (VR) and augmented reality (AR) experiences to potential buyers by digitally touring properties from anywhere in the world. The technology doesn’t just save both buyers and sellers time by speeding up the buying process significantly, it adds the feel of a walk-through that most customers now hesitate to initiate.
As per a Goldman Sachs report, this technology is only expected to grow further, predicting that the VR and AR market in real estate will reach at least $80 billion by 2025.
How VR Helps Sell a Home Faster
Here’s how virtual and 3D tours help sell a home faster and easier. First of all VR and 3D tours are intended to be the first viewing, they may or may not eliminate your in-person viewings, and are not intended to. These tours do however ensure that subsequent, physical viewings are qualified.
Virtual tour real estate create bigger customer pools
3D real estate tours allow buyers to extend online searches, plus helps realtor broaden their target audience. This is a great option for buyers choosing to sell their homes. It’s a good idea to create a virtual tour in collaboration with your local real estate agent. Since most people are online for up to 7 hours, 50 minutes (7:50) per day on average, using 3D tours generates interest and draws bigger, better offers.
Virtual tour real estate allow clients to build personal connections
3D tours generate a feeling of ownership because they allow clients to tour the property at their convenience, taking as much time as they want. This virtual walk-through lets them visualize the space as their own, and even begin creating memories of things to come. This sense of ownership helps potential customers to finalize deals faster.
Virtual tour real estate help your listing rank higher than others
Offering tours to your clients sets you apart from other agents. You are allowing more people to see the property online, which leads to more chances of closing. If people who viewed it online, request a personal visit, they are more likely to consider a purchase.
How to create a professional VR Tour in Real Estate
If the above information has helped you see the virtue of using VR and AR technology for your Real Estate tours, here’s what you need to initiate your own tours:
· A smartphone with 3D capabilities or a high quality 360 camera
Note that when to choose to buy and use a 360 camera, you will also have to subscribe monthly for the software that processes the images, as well as procuring a paid subscription for the VR tour hosting services.
· File Editing Software
No matter what your camera choices are, you will need to invest incompatible software to convert images and videos into 3D tours and models.
· Hosting services that can save and run 3D models and tours for clients
· A monopod or tripod
From all of the above, it doesn’t really matter what option you choose, just find one to suit your budget, abilities, and schedule. VR and AR will keep innovating the way homes are viewed and sold. It’s only a matter of time when all realtors jump on the bandwagon and realize this is the best solution for your business, hence it makes perfect sense to make that investment. Either use the above tips to make your own videos or choose a professional.
Points to Showcase in a 3D Tour
Make your virtual tour real estate engaging.
Here’s what a virtual tour needs to include to actually be a virtual tour and not simply a listing video or slideshow:
- Use clear and high-definition picture
- Choose real images and views of the home.
- Ensure your 3D tours provides smooth navigation through different rooms and can pan 360 degrees
- Create easy walk-throughs, customers should be able to go back and freeze the frame
- Make sure rooms are photographed without clutter and personal items
- Highlight the best features of the property, such as outdoor spaces and amenities
- Use the best vantage point to display rooms in their entirety.
- Make sure your tour works across devices, i.e., compatible with laptops, desktop, tablets and mobile
Get the best VR /3 D tours done in Toronto
For any further information and especially to get the best video graphics and photographic services in Toronto, contact Valet Marketing. We offer our services in producing:
For the following clients
- Residential | Multi Residential
- Commercial | Industrial
- Construction | Development
- Business, and much more.
We’re just a click away.